One of North America’s largest electric companies decides Bounce looks attractive enough to buy and so they shelled out $46 million in cash plus some additional working capital to acquire them.
Bounce Energy leveraged their experience in online, and social marketing they had built in other companies to push Bounce into a major brand in the Texas retail electric provider space.
Bounce was quick from the start to make alliances with online marketers on multiple websites across the web that featured comparison and rate shopping charts.
You would often find larger brands would try to avoid marketing outside their own brands channels but Bounce carefully worked itself into trusted marketing channels which allowed the company to accumulate over 80,000 electricity service customers.
Direct Energy is a large provider we have worked closely with over the years and it comes as no surprise to us that a trusted brand like Direct would want to buy a company like Bounce Energy.
We expect Bounce Energy to remain a separate distinct brand considering the momentum and trust the brand has received in the Texas market. We also expect Bounce to move into many other deregulated states that Direct Energy is in already.
The final conclusion of the buyout should happen in the fall of 2013. There will likely be no noticeable changes in the electricity plans offered, billing, or current marketing efforts.
In summary, the idea that another small company we featured on our website to our customers would be strong enough to be bought out by a large brand like this is another example of the careful consideration we give to the providers we choose to feature in our comparison chart.
Each company is vetted by our companies staff for such things as integrity, honesty, sound contracts, electricity price, and long term viability to remain in the market. Bounce is another example of a company we started with from the beginning that went on to achieve even greater things.