TXU Energy Lost 8 Percent of Their Customers in 2011

Based on TXU’s parent company report from Energy Future Holdings the energy division known as TXU Energy lost 8 percent of their customers during 2011. I have to assume the reason TXU is losing so many customers has to do with how competitive the retail electricity markets have been in 2011.

There are many retail electric companies that actively send people on the street knocking on doors at homes and businesses offering incentives to sign up with their electric company.

TXU Energy and Reliant Energy feet on the street crews have been seen in each others backyards offering offers to switch away from the other service to theirs but even still when 10 other providers are doing the same thing and offering even cheaper prices it is hard for customers to stay loyal to such an old trusted brand name like TXU Energy.

I look back at some of the ad campaigns I have seen from TXU and I must admit they seem smart such as when they tried to differentiate themselves as the company with only fixed rates that do not change.

I remember seeing ads that made it clear that a customer can find price predictability and assurance that their rate won’t change when on TXU. The safety of a locked in secure rate that will not fluctuate sounds great to me and a good way to set yourself a part from the competition but it seems to have not had the desired effect.

An 8 percent drop in customers is significant for a company like TXU that has over 1 million retail electricity customers.

Even with a loyalty rewards program that offers customers prepaid VISA gift cards ranging from $50 – $150 customers still were leaving TXU.

The assumption is that when the economy gets hard people start to look at the bottom line numbers and the simple quick solutions.

Customers may not make the most rational decisions in a quick fix and so rather than wait for a year to get a customer rewards VISA card many want that immediate cheap bill.

With so many competing electric companies offering an immediate lower electric rate compared to TXU many customers simply choose to compare and switch away at whatever rate they deem to be the cheapest.

The negative to the customer is that if they pick a short term variable rate with a different electric company they compare against TXU it will likely go up on them even higher than what they paid with TXU.

The reason the price increases is because a variable price is usually only locked in for 1 month and than goes up.

If customers do decide to switch away from TXU it is important that they compare their fixed TXU rate with other fixed rates provided by competing electric companies.

By comparing fixed rates with fixed you will end up saving money over TXU and will not end up on a quick savings offer that saves you money for only 1 month.

Amigo Energy Houston

Need a Texas Electric Provider with a Guaranteed No Deposit Requirement?

Bounce Energy is currently offering a “no deposit or low deposit plan” that will allow those with bad credit scores to qualify for a no or low deposit electric rate depending on credit score. The rate is a cheap Texas electric rate and many times cheaper than some of the bigger brand name electricity providers in the state.

If you are looking for a no deposit plan please use our compare tool at the top right of this page.

Compare Amigo With The Others

Amigo Energy has an updated electricity facts label on the www.powertochoose.org website. Their electric rate continues to be one of the lowest electric rates with pretty fare terms and agreements when comparing with some of the other discount electric providers in Texas. For instance, as of 9-12-2007 they have a 12 month rate at 10.7 cents kWh but if you add the $6.95 monthly customer charge you will be paying a rate of about 11.4 cents kWh cents. Because there is a $6.95 cent monthly base charge this would actually make the rate a little higher then Spark as they do not charge a monthly customer charge. Spark Energy which is offering a 10.3 cents kWh rate for 6 months and a 11 cents\kWh rate at 12 months has no monthly customer service charge. If you want to sign up with them you can click here and do it online immediately – Spark Energy 11 cents kWh | No Monthly Customer Service Charge | Very Low early termination fee | No Hidden Charges | No Deposit Under Most Situations

Amigo Energy Facts Label

Here it is, Amigo Energy’s Residential Electricity Facts label. The Facts Label is the equivalent of the nutrition label on the back of a can of food. It is really all you need to compare rates prior to signing a contract. They can’t mislead you on the facts label and then offer a different electric contract or they would be in serious trouble with the (PUC) Public Utility Commission.

Electricity Facts
Amigo Energy Services
Electronic Offer 12-mo Commitment Program featuring E-Billing and direct debit payments Rate Code: ONLINE-12
9/12/2007

Electricity
Price

Average monthly use: 500 kWh 1,000 kWh 1,500 kWh
Average price per kilowatt hour:
TXU (Oncor) Area: 10.7 ¢ 10.7 ¢ 10.7 ¢
Centerpoint (Houston) Area: 11.2 ¢ 11.2 ¢ 11.2 ¢
AEP Central (CP&L) Area: 10.8 ¢ 10.8 ¢ 10.8 ¢
TNMP Service Area: 11.1 ¢ 11.1 ¢ 11.1 ¢
AEP North (WTU) Area: 11.5 ¢ 11.5 ¢ 11.5 ¢


This price consists of the price per kWh charge plus a $0 fixed monthly charge for meters using at least 500 kWh per billing period. At or above 500 kWh per billing period your average price per kWh for electric service will not vary regardless of usage.

This price consists of the price per kWh charge plus a $6.95 fixed monthly charge for meters using less than 500 kWh per billing period. Your average price for electric service per kWh will vary according to how much electricity you use.
 

 

 

2 Average Months: JUN &SEP
Average Month kWh Charge: above
8 Off-Peak Months: OCT-MAY
Off-Peak kWh Charge: 0.23 ¢ off-peak discount
2 On-Peak Months: JUL-AUG
On-Peak kWh Charge: 0.57 ¢ on-peak charge


Contract

Minimum Term: 12 Months Early Termination Fee: $69.95

See Terms of Service for a full Listing of fees, deposit policy, and other terms.

Sources of
power
generation

 Â

Texas

Â

This Product

(for comparison)

Coal and Lignite

32%

32%

Natural Gas

51%

51%

Nuclear

10%

10%

Renewable Energy

4%

4%

Other

3%

3%

Total

100%

100%

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