TXU Energy Lost 8 Percent of Their Customers in 2011

Based on TXU’s parent company report from Energy Future Holdings the energy division known as TXU Energy lost 8 percent of their customers during 2011. I have to assume the reason TXU is losing so many customers has to do with how competitive the retail electricity markets have been in 2011.

There are many retail electric companies that actively send people on the street knocking on doors at homes and businesses offering incentives to sign up with their electric company.

TXU Energy and Reliant Energy feet on the street crews have been seen in each others backyards offering offers to switch away from the other service to theirs but even still when 10 other providers are doing the same thing and offering even cheaper prices it is hard for customers to stay loyal to such an old trusted brand name like TXU Energy.

I look back at some of the ad campaigns I have seen from TXU and I must admit they seem smart such as when they tried to differentiate themselves as the company with only fixed rates that do not change.

I remember seeing ads that made it clear that a customer can find price predictability and assurance that their rate won’t change when on TXU. The safety of a locked in secure rate that will not fluctuate sounds great to me and a good way to set yourself a part from the competition but it seems to have not had the desired effect.

An 8 percent drop in customers is significant for a company like TXU that has over 1 million retail electricity customers.

Even with a loyalty rewards program that offers customers prepaid VISA gift cards ranging from $50 – $150 customers still were leaving TXU.

The assumption is that when the economy gets hard people start to look at the bottom line numbers and the simple quick solutions.

Customers may not make the most rational decisions in a quick fix and so rather than wait for a year to get a customer rewards VISA card many want that immediate cheap bill.

With so many competing electric companies offering an immediate lower electric rate compared to TXU many customers simply choose to compare and switch away at whatever rate they deem to be the cheapest.

The negative to the customer is that if they pick a short term variable rate with a different electric company they compare against TXU it will likely go up on them even higher than what they paid with TXU.

The reason the price increases is because a variable price is usually only locked in for 1 month and than goes up.

If customers do decide to switch away from TXU it is important that they compare their fixed TXU rate with other fixed rates provided by competing electric companies.

By comparing fixed rates with fixed you will end up saving money over TXU and will not end up on a quick savings offer that saves you money for only 1 month.

Bridgeport Texas Electricity Rates and Companies

In order to to compare electricity rates in Bridgeport Texas you first need to compare a list of retail electric providers that offer reputable contracts. Some Bridgeport Texas electricity companies will offer what appears to be a good cheap rate but fees and charges are hidden in the contract details and terms of services.

The question to consider is why do these disreputable electric providers in Bridgeport Texas hide these fees from their advertised rate? They could just as easily bundle in these charges and fees in their advertised rate but they don’t in order to sucker in more customers.

We work much differently than providers like these. Our goal is to educate Bridgeport electricity customers in order to assist in achieving for them the cheapest residential electric rate available.

The electric ompanies in our Bridgeport TX electricity comparicon chart offer rates that have all fees and charges bundled into the rate. Taxes are not included in the rate although this is industry standard and makes up a small portion of the overall rate.

When comparing electric rates it is also important to avoid choosing a variable electric rate unless it meets your needs. Variable electricity rates are subject to change from day to day.

There is no price stability with a variable price because it can go up one month and down the next. The times when it makes sense to choose a variable changing price for your electricity service is when you will be living somewhere short term.

A variable rate offers a no commitent contract allowing you to leave at anytime without paying an early termination penalty.

A fixed rate locks you in for a certain period of time but the positive offered is price predictability. Your electric rate in Bridgeport will remain the same for the entire term of the electricity agreement.

I recommend comparing the 6 month or 12 month fixed electric rates in our comparison chart. This way you will not have to worry about going shopping for a cheaper electricity price everytime your rate goes up in price.

You can sit back for 12 months and then revisit the shop and compare process. To begin ordering your electricity service in Bridgeport Texas online just type in your zip code in our comparison box and click on “compare rates”.

The electricity providers available in the chart from Bridgepor will appear and you can choose an electric provider that offers the rate, plan, and terms of service that best fit your needs.

If you would prefer to call and speak with a Bridgeport Texas energy consultant please call us at 1-800-971-4020

Electricity Bid helps you find an electric rate and provider to save you money and keep life simple.

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